Subway Situ Just Proved a Social Media Point for B2Bs

August 19, 2015

Last month I wrote about how the situation involving long-time Subway ad spokesperson Jared Fogle had implications for B2B brands. I was literally just now reminded of another reason why. Before I continue, if you’re a B2Ber, stop and ask yourself the following question: Who’s managing our social media presence? Here’s why: Fogle is facing […]

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“Really Cool” Websites Don’t Necessarily Build a Brand

August 3, 2015

TSN Communications made some really good points in a blog entry it posted last week about web design. The bottom line is that form follows function; the look is dictated by what you want your followers to do when they are there. I loved the line that “Buy stuff” isn’t exactly the right answer when […]

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Subway’s Jared is a Cautionary Tale for B2B Brands

July 13, 2015

I observed with interest last week the situation involving long-time Subway ad spokesperson Jared Fogle, and it became quickly apparent that this tale has implications for B2B brands. Namely, take particular care when you choose to associate a personality as a spokesperson for your brand. By now, you know Fogle’s story. He weighed more than […]

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Simple Messages Build Brands in Today’s Shareable World

June 28, 2015

I was making a presentation at a new client’s offices this past week, and we were talking about the importance of delivering key messages consistently, across all communications mediums, whether that’s a humble press release, an ad or a social media post. This is the lifeblood of not only PR and B2B marketing communications but […]

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Book Review: Romancing the Brand

June 7, 2015

My note: I’m always on the lookout for good, strong brand thinking and it looks like my Cameroonian colleague Patrick Mayoh is as well. This is a book I’d not heard of previously, but you can bet that thanks to Patrick’s review, I’m going to add it to my list of must-reads. How to make […]

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#BMA15: A Whole New Train of Thought: Delivering Customer Outcomes

May 27, 2015

Speak the customer’s language. Tell the stories that matter to them. Find the outcomes and then design a solution. Those were the key takeaways from this afternoon’s #BMA keynote from Russell Stokes, president and CEO of GE Transportation, a $5 billion division of GE, and Kristi Lundgren, a GE Transportation marketing executive, titled A Whole […]

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#BMA15: The Changing Face of B2B Marketing

May 27, 2015

Here’s a freaky stat: The average person spends more time online than TV and all other media (newspapers, magazines, etc.) combined. There is even statistical data to back it up, courtesy of Jim Lecinski, Google VP of U.S. sales and service: Digital time: 5 hours, 38 minutes TV time: 4 hours, 15 minutes Newspapers: 11 […]

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#BMA15: Stand Out and Win More New Business

May 27, 2015

Agencies have it tougher today than ever before to not only win new business, but to even be in the hunt. According to Steve and Robin Boehler from Mercer Island Group in their #BMA15 presentation this morning Stand Out and Win More New Business, there are four growth-limiting problems agencies face today: 1. It’s tougher […]

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An Ability to Connect the Dots Leads to Innovation, Brand Building

May 5, 2015

Just finished a remarkable little book which proved to me that the ability to innovate and thus build a brand – corporate, product, personal, etc. – comes down to processes that connect the dots. That was the point of Madan Birla’s short book (149 pp.) Unleashing Creativity and Innovation. “Groundbreaking new ideas are the results […]

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#BMA15: Listening Is the Zen Needed to Build B2B Brands

April 13, 2015

I just got my media credentials for the Business Marketing Association’s BMA15 B2B conference, slated for May 27-29 at the Sheraton Chicago Hotel & Towers, and I couldn’t be more excited. I guest-blogged at BMA14 and was amazed at how much I got out of the experience by simply by doing one thing: Listening. Sounds […]

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