#BMA15: Listening Is the Zen Needed to Build B2B Brands

April 13, 2015

I just got my media credentials for the Business Marketing Association’s BMA15 B2B conference, slated for May 27-29 at the Sheraton Chicago Hotel & Towers, and I couldn’t be more excited. I guest-blogged at BMA14 and was amazed at how much I got out of the experience by simply by doing one thing: Listening. Sounds […]

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The Moral of Google+: Create Great Expectations

March 9, 2015

Gizmodo reported this week that it looks like Google+ is going to be split into two services, called Photos and Streams. So does that mean G+ is dead? Maybe not yet, the Gizmodo piece said, but “it does suggest that Google is moving away from the pure Plus branding, which suggests an overhaul may be […]

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Book Review: Being Tuned In Focuses Your Brand on the Buyer’s Problem

February 23, 2015

It’s rare these days that a book will stop me cold and challenge me to critically assess what I do every day. But that’s exactly what happened when I read Tuned In by Craig Stull, Phil Myers and David Meerman Scott. Tuned In’s premise is simple: It’s the buyer‘s problem that matters. Are you and […]

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What’s Really Authentic on Social Media?

January 26, 2015

From time to time I wonder if social media is burning out as a communications channel. I thought that again this week when I read a story in WSJ titled, Paid ‘Influencers’ Undercut Ads on Pinterest. The story noted that some brands are investing in Pinterest, not in advertising, but in paying the channel’s influencers […]

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Welcome to 2015: Starting Something New for Your Personal Brand

January 2, 2015

Kinda hard to believe we’re at the start of another year. Want to feel old? That whole Y2K thing came and went 15 YEARS ago. Remember how important that felt at the time … and maybe like me you felt a little silly when it passed with nary a problem? That story illustrates the whole […]

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Why is Your Brand’s Product or Service Newsworthy?

December 24, 2014

I love media relations. Hands down, it’s my favorite part of my job. See, I come from a journalism background, not pure PR, so I’ve got perhaps a little different approach toward media relations than colleagues of mine. Having been a journalist, I know what I would look for in a story topic that a […]

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What Does Change Mean for B2B Brands?

December 10, 2014

Seth Godin has been blogging about the concept of change a lot lately, including this gem from a couple of days ago, which got me to thinking. What exactly is change for B2B brands? To me, it’s the inevitability of movement from one state to the next. That, of course, could be a desired state, […]

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Take a Cue from Uber: B2B Brands Should Never Go ‘Off the Record’

November 24, 2014

Ragan.com had a piece this week that dove into the complicated waters of going “off the record” during a media interview. This is timely, of course, because of the unfortunate comments made by an Uber executive that he thought was off the record. This person basically said he would be for hiring researchers to target […]

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Twitter’s Struggle to Define its Vision a Cautionary Tale for B2B Brands

November 10, 2014

Friday’s story in the Wall Street Journal about Twitter CEO Dick Costolo’s struggle to define the vision of the social media network is a cautionary tale for organizations of all sizes, including (and perhaps especially) of B2B companies. The story notes that, “Amid staff changes, Mr. Costolo has vacillated in defining Twitter, confusing investors betting […]

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Where Does Wearable Technology Fit for B2B Brands?

October 24, 2014

I have friends who work in IT that swear the next big thing is wearable technology, and the statistics seem to bear that out – the market is supposed to be anywhere from $5.8 billion to as much as $12 billion by 2018. Of course, we’ve seen Google Glass for a couple of years now, […]

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