Yes or No – Is There Any Legitimacy to Brand Journalism?

July 23, 2014

FYI that I’ve got surgery scheduled for this afternoon (the second of two this month, ugh), and so I’m tidying up loose ends before I head out. One of them is to tie off on the discussion generated by my previous post about brand journalism. It sparked quite an insightful discussion within the PRwise LinkedIn […]

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The Three Must-Haves to Be a Great Brand Journalist

July 14, 2014

Is brand journalism a valid term – and career path, for that matter – or rank hogwash? I read this story on Ragan.com the other day, titled Is Brand Journalism a ‘Half-baked, Made-up’ Expression? It debates this very question and gave me pause, because I happen to consider myself a brand journalist. I was a […]

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Book Review: The 46 Rules of Genius Can Have Profound Effect on a Personal Brand

June 27, 2014

Will Marty Neumeier‘s new whiteboard book The 46 Rules of Genius actually make a marketer, PR or social media professional a genius? That’s subjective, of course, but I will say this: For some of you, it’s going to have a huge impact on your personal brand, and that will have a ripple effect on the […]

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Post #200: A Brand Discussion with Marty Neumeier, Part 2

June 23, 2014

My note: For my milestone 200th post, here’s Part 2 of my brand discussion with Marty Neumeier, Director of Transformation for San Jose-based international brand firm Liquid Agency, and author of The Brand Gap, ZAG, The Designful Company, Metaskills: Five Talents for the Robotic Age and the just-released The 46 Rules of Genius. Miss Part […]

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Post #199: A Brand Discussion with Marty Neumeier, Part 1

June 20, 2014

My note: Marty Neumeier, Director of Transformation for San Jose-based international brand firm Liquid Agency, has written a bevy of books that have been important to my professional development, including The Brand Gap, ZAG and The Designful Company, and the just-released The 46 Rules of Genius (which I will review shortly). His thinking actually helped […]

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Measuring Marketing ROI for B2B Brands Boils Down to Laser-focus

June 18, 2014

Intimidated by Big Data and it’s relation to marketing ROI, and ultimately building a brand? Let the following sink in for a moment: There are a trillion dollars spent globally every year on advertising. Statistically, only about 30 percent of that amount is actually monitored and measured for ROI. That means more than half a […]

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Think Like a CEO: Building a Brand Through Meeting a CEO’s Expectations for Marketing

June 15, 2014

“Think like a CEO.” That right there is the key takeaway from the Stein IAS study titled Great Expectations: What Today’s CEOs Expect From Their Marketers, presented at the 2014 Global Business Marketing Association (BMA) Conference in Chicago. It was the subject of Tom Stein’s Firestarter session May 28, and recall I had the chance […]

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The Question All B2B Brands Must Ask: What Value Do We Bring to Everyday People?

June 9, 2014

I swear, my thinking can be so obtuse at times. The renowned global strategic branding firm, Siegel+Gale, released its B2B Now research study last week, which surveyed 9,500 consumers and 450 business decision-makers, and concluded that B2B decision-makers are more likely to consider B2B brands that consumers know and feel connected to. The study results, […]

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Final Call on #BMA14: Emulating the B2B Community That We Are

June 5, 2014

I’d like to close the loop on the 2014 Global Business Marketing Association (BMA) Conference with a final thought on one particular piece of feedback you gave me in last Friday’s recap: Being human. It occurs to me that over the event’s three days – and immediately before and after – that’s exactly what attendees […]

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#BMA14: One-on-One With David Meerman Scott – “Set Your Own Audacious Goals for Yourself and Your Business”

June 2, 2014

My note: If you’ve read this blog for any amount of time, you know that I’m a huge fan of David Meerman Scott‘s work – if you’re in B2B PR and haven’t read The New Rules of Marketing & PR or Real-Time Marketing & PR (read my 2011 review here), let me clue you in: […]

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