Where Does Wearable Technology Fit for B2B Brands?

October 24, 2014

I have friends who work in IT that swear the next big thing is wearable technology, and the statistics seem to bear that out – the market is supposed to be anywhere from $5.8 billion to as much as $12 billion by 2018. Of course, we’ve seen Google Glass for a couple of years now, […]

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Simplicity Key for Brands to Make Communications Channels More Effective

October 20, 2014

Jacobs & Clevenger here in Chicago had a blog post recently that posed a surprising question: Have all communications channels stopped working? In it, Ron Jacobs muses about whether marketers should stop investing in websites, if SEM and SEO are still effective, and the virtues of direct mail. It was a perfect segue for today’s […]

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Why Are Some B2B Brands STILL Doing Social Media Ineffectively?

September 30, 2014

I was working on a research project recently where I was tasked with surveying a group of B2B companies’ social media presences, and once again, I was astonished by how ineffective they collectively were being approached. What was wrong, you ask? You name it – one-way newsfeed-like communication, complete and utter lack of engagement, no […]

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Maximizing Your LinkedIn Profile, Part 2: Content

September 15, 2014

My note: In Part 2 of this mini-series on maximizing a LinkedIn profile, I dive into profile content, specifically focusing on things to improve that might not be obvious. My friend and LinkedIn connection Patrick Mayoh talked about connection in Part 1 last week, which you can read here. I might add that in the […]

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Maximizing Your LinkedIn Profile, Part 1: Connecting

September 11, 2014

My note: From two continents, my friend and LinkedIn connection Patrick Mayoh and I attack the challenge of maximizing your LinkedIn profile in Part 1 of this two-part series. You may remember Patrick, who works for Euromonitor International in his native Cameroon, in west-central Africa, wrote this insightful post about the brands that stand out […]

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In Defense of B2B PR: Three Keys to Shining as a Brand Representative

August 28, 2014

Beth Monaghan from Inkhouse Media and Marketing had a really good take recently about why she entered the public relations field, and why what she does on a daily basis is so fulfilling. You can read her piece at Ragan.com here. It was thought-provoking for me, especially as a PR, social media and marketing communications […]

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Being in the Present: Personal Brand Lessons from The Power of Now

August 3, 2014

I’m back, after nearly two weeks of convalescing after my most recent surgery, and frankly, VERY glad to be back. It wasn’t pleasant … a tonsillectomy and work on my soft palate left me feeling like I was swallowing glass shards for the better part of the last couple of weeks. Ick. But, two pieces […]

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Yes or No – Is There Any Legitimacy to Brand Journalism?

July 23, 2014

FYI that I’ve got surgery scheduled for this afternoon (the second of two this month, ugh), and so I’m tidying up loose ends before I head out. One of them is to tie off on the discussion generated by my previous post about brand journalism. It sparked quite an insightful discussion within the PRwise LinkedIn […]

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The Three Must-Haves to Be a Great Brand Journalist

July 14, 2014

Is brand journalism a valid term – and career path, for that matter – or rank hogwash? I read this story on Ragan.com the other day, titled Is Brand Journalism a ‘Half-baked, Made-up’ Expression? It debates this very question and gave me pause, because I happen to consider myself a brand journalist. I was a […]

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Book Review: The 46 Rules of Genius Can Have Profound Effect on a Personal Brand

June 27, 2014

Will Marty Neumeier‘s new whiteboard book The 46 Rules of Genius actually make a marketer, PR or social media professional a genius? That’s subjective, of course, but I will say this: For some of you, it’s going to have a huge impact on your personal brand, and that will have a ripple effect on the […]

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